About Use-Sampark is a mechanism to connect the government directly with citizens across India by running mailer, outbound dialing and SMS campaigns. The platform is used for sharing informational and public service messages. The concept of e-Sampark has been introduced to establish proactive communication by digitization of campaigns. The multi-faceted platform facilitates not only seamless communication between the government and citizens, but also maintains a database of contacts of the nodal officers, representatives and citizens. In addition, users can also view the previous campaigns conducted. e-Sampark signifies the essence of Digital India. It enables the government to communicate with the citizens about several programs and initiatives. The policy for utilisation of e-Sampark can been seen here.
For the Citizense-Sampark is a platform to establish transparency in governance by informing citizens about campaigns and policies formulated by the government. It aims to increase awareness among the citizens by sharing issues of national importance/public interest, and government policies.
For the Government of IndiaIt provides a detailed online dashboard for the Ministries showing the analytics of their e-mailers. The e-Sampark database can be used by all Ministries to reach out to specific customised groups using mailers, outbound dialing and SMSes. Features:
- Need-based enabling of mailing lists and mailers for information dissemination to selected groups/professionals/communities to increase citizen engagement.
- Authorised officials of each Department can create various mailing lists from the e-Sampark database, based on designation/department/profession/geography etc.
- This data in turn would help Ministries to scientifically design their outreach programmes of Government policies, and issues of national importance.