Provision for sending informational and public service messages in the form of mailers, SMSs and outbound dialing to citizens, elected representatives and government employees through customised user lists
Similarly, SMSs can also be sent to a customised user-base using the application
Extensive database of elected representatives and government officials that is updated periodically
Provision for updating the database either individually or through bulk upload
Provision of a Dashboard showing nodal officers the campaign analytics i.e. number of mailers and SMSes sent, percentage read, percentage of forwards, URL clicks etc.
Provision for individual users to subscribe to the "e-Sampark" database. By subscribing to a list, a user gives his/her consent to receive mailers and SMSes from the Government. The user can unsubscribe from the list at any time.
Benefits
Extensive structured database of government officials (of both Central and State governments) for sending official information
Information, alerts, draft policies etc. can be shared with customised user base thereby improving the efficiency of the communication
Information dissemination of existent or proposed policy/decision of the Government and new schemes to be launched
Increased awareness among the citizens by sharing urgent alerts of national or public interest and government updates